People buy because of emotions and they justify with logicYou have to understand that. Son’t push your products, don’t just push your services, don’t push the features and benefits, think about what are those emotional hot buttons that you’re pushing.Number two. People don’t buy their way into something, they buy their way out of something. It means people very often, they’re buying something, because they have a problem they want solved. They want to buy their way out of that problem.
People don’t buy the drill.. they want a hole in the wallSo what is it that you are, you are helping them solve? What problem? What is it, what is that thing, you have to understand.So I always say the amount of money that you make is in direct proportion to how deep you understand your marketplace’s pain.The amount of money you make is in direct proportion of how well.. how deep you go, how much you understand your marketplace’s pain. So you have to understand what it is, what are the things that people have and how can you help them relieve some of that pain? So think about that. Number three.
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People don’t buy products and services, they buy stories.Because when there are so many choices out there the marketplace, on the Internet any product that you want, there are hundreds and hundreds of choices. How do you stand out? How do you add emotions to a commodity, a pen.. What’s the difference between a $2.00 pen like this or a $800 Montblanc, John F Kennedy, limited edition exclusive pen, $800 pen, it’s the same pen it’s the same functions.. Story, when we add story to an item, suddenly when you add the John F Kennedy, the president story attached to a brand to a logo it is ten times more valuable, it is a hundred times more valuable, it is 300 times more valuable. That particular pen, all because of story, it writes the same, a $2.00 pen you can write too, that’s the difference.So think about, what’s the story? How can you inject stories into everything that you do? Maybe it’s an origin story, how did you get started? Why do you do what you do? Also have stories of your customers..We just launched a new YouTube channel you can click on the link below and put a link below in the description you can check it out. It’s the Dan Lok global community on YouTube, it has nothing to do with the program that I teach. It has everything to do with stories. These stories for my students, what they have learned, their background, their stories, has nothing to do with me has nothing to do with with the program that I run, has nothing to do with that but stories.It’s other people’s stories, other people’s success stories,So where are you using stories in your marketing, in your business? How else can you use stories?
Remember, facts tell.. Stories sell | Sell Anything
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